Big Events For Mac
Apple is having a press event on Thursday October 27, and you know what that means: New MacBooks! We’ve been waiting for this MacBook Pro overhaul for years. Apple Special Event June 4, 2018. Announcing upgraded operating systems for iPhone and iPad, Mac, Apple Watch, and Apple TV. Apple held a big event in Brooklyn, New York, on Tuesday to unveil new iPads, new Mac computers, and more.
Apple. Apple held a big event on Tuesday in Brooklyn, New York, to debut new iPads and Mac computers. Overall, the presentation was much better than the company's event in September, where it launched new iPhones and Apple Watches.
Big Events For Mac 2016
The latest Apple products look fun and exciting, but Apple also deserves credit for making its event shorter than last time, choosing new presenters who were clearly excited to be on stage, and even getting the audience into it. Last month, Apple held its — and it was pretty disappointing. It had none of the surprises Apple is known for, and the company even, something many people didn't see coming. But Apple knocked its big iPad and Mac showcase on Tuesday out of the park. The products are new and exciting At its second big event of the fall, in Brooklyn, New York, Apple debuted three redesigned products: a new, a new, and two new models. Kif Leswing The MacBook Air and Mac Mini were two updates that were a long time coming.
The last meaningful Mac Mini update, for instance, was more than 1,400 days ago. So Apple delivered in this very basic respect by updating these beloved computers — but the new products actually look excellent. Has a Retina display, Touch ID, and USB-C for both power and data transfer — and no Touch Bar, thank goodness. The new Mac Mini can be configured with six cores and up to 64 GB of RAM, and you can daisy-chain numerous Mac Minis together for all your computing needs. With both devices, Apple addressed those customers looking for powerful mobile and desktop computers. Read more: And of course we have to talk about, which really does look like the biggest improvement to the iPad since the very first iPad Air.
Best drive format for mac and pc. It's similar to the jump that the iPhone made last year when Apple introduced the iPhone X. The new iPad Pro is a complete redesign — it comes in 11- or 12.9-inch sizes, replaces the traditional home button with Touch ID, and features a nearly edge-to-edge Liquid Retina display, the same you'd find on the new iPhone XR. Apple also built all-new accessories to go with the new iPad Pro, including a redesigned Smart Keyboard.
Both now 'click' onto the tablet using special magnets and connectors, and they get all their power directly from the tablet. It's the kind of incredible innovation we've come to expect from Apple. Presentation matters What's nice about these new products is that the people on stage to present them seemed genuinely excited to talk about them. All the presenters were excellent, but Apple CEO Tim Cook and Tom Boger, the head of Mac product marketing, were particular standouts; both seemed energetic and excited to share Apple's news. Apple It was also nice to see a healthy representation of men and women on stage this time around. Whereas Apple has been criticized in the past (and rightly so) for having too many white male presenters, the company seems to have listened to those complaints.
Angela Ahrendts, Laura Legros, Shaan Pruden, and even Jamie Myrold from Adobe helped balance out the show and kept it from feeling as if Apple events are by men, for men. And yes, representation actually does matter when you're broadcasting your company event to millions of people around the world. Finally, the audience seemed really into the show. It's a small detail, but hearing the whoops and hollers, even when Cook walked on stage, made the event feel more, well, eventful. (Apparently, the people in the front rows were mostly if not all Apple employees, but if that's what it takes to make the show more exciting, the company should keep planting more of those audience members in the future.) A fitting end to a year of Apple shows Tuesday's event was most likely the last time we'll see Apple showing off new products in 2018.
If so, the company went out with a bang. The new iPad Pro, MacBook Air, and Mac Mini were three incredibly important updates.
Of course, the iPhone is the most important product Apple makes, but the company had needed to address its most 'affordable' computers for a long time, and those customers — mostly students, young professionals, and artists — are sure to be happy with these updates, even though they're all priced higher than their predecessors. (The new Mac Mini costs $300 more to start than before, which stings.) Still, Tuesday's show had everything you'd want from an Apple event: real innovation, a handful of surprises, some gorgeous new product videos, and a feeling that you need that new gadget. The event wasn't perfect — 90 minutes could have been trimmed down, even if it wasn't as long as the two hours in September — but my excitement for Apple's new products continued long after it ended. I could not say the same for last month's event. Apple held a big event on Tuesday in Brooklyn, New York, to debut new iPads and Mac computers. Overall, the presentation was much better than the company's event in September, where it launched new iPhones and Apple Watches. The latest Apple products look fun and exciting, but Apple also deserves credit for making its event shorter than last time, choosing new presenters who were clearly excited to be on stage, and even getting the audience into it.
Last month, Apple held its big annual iPhone event — and it was pretty disappointing. It had none of the surprises Apple is known for, and the company even discontinued a handful of beloved products, something many people didn't see coming. But Apple knocked its big iPad and Mac showcase on Tuesday out of the park. The products are new and exciting At its second big event of the fall, in Brooklyn, New York, Apple debuted three redesigned products: a new MacBook Air, a new Mac Mini, and two new iPad Pro models.
The MacBook Air and Mac Mini were two updates that were a long time coming. The last meaningful Mac Mini update, for instance, was more than 1,400 days ago. So Apple delivered in this very basic respect by updating these beloved computers — but the new products actually look excellent. The new MacBook Air has a Retina display, Touch ID, and USB-C for both power and data transfer — and no Touch Bar, thank goodness. The new Mac Mini can be configured with six cores and up to 64 GB of RAM, and you can daisy-chain numerous Mac Minis together for all your computing needs.
With both devices, Apple addressed those customers looking for powerful mobile and desktop computers. Read more: Here's everything Apple announced at its big iPad and Mac event And of course we have to talk about the new iPad Pro, which really does look like the biggest improvement to the iPad since the very first iPad Air. It's similar to the jump that the iPhone made last year when Apple introduced the iPhone X. The new iPad Pro is a complete redesign — it comes in 11- or 12.9-inch sizes, replaces the traditional home button with Touch ID, and features a nearly edge-to-edge Liquid Retina display, the same you'd find on the new iPhone XR. Apple also built all-new accessories to go with the new iPad Pro, including a redesigned Smart Keyboard and Apple Pencil.
Both now 'click' onto the tablet using special magnets and connectors, and they get all their power directly from the tablet. It's the kind of incredible innovation we've come to expect from Apple. Presentation matters What's nice about these new products is that the people on stage to present them seemed genuinely excited to talk about them. All the presenters were excellent, but Apple CEO Tim Cook and Tom Boger, the head of Mac product marketing, were particular standouts; both seemed energetic and excited to share Apple's news. It was also nice to see a healthy representation of men and women on stage this time around. Whereas Apple has been criticized in the past (and rightly so) for having too many white male presenters, the company seems to have listened to those complaints.
Angela Ahrendts, Laura Legros, Shaan Pruden, and even Jamie Myrold from Adobe helped balance out the show and kept it from feeling as if Apple events are by men, for men. And yes, representation actually does matter when you're broadcasting your company event to millions of people around the world.
Finally, the audience seemed really into the show. It's a small detail, but hearing the whoops and hollers, even when Cook walked on stage, made the event feel more, well, eventful. (Apparently, the people in the front rows were mostly if not all Apple employees, but if that's what it takes to make the show more exciting, the company should keep planting more of those audience members in the future.) A fitting end to a year of Apple shows Tuesday's event was most likely the last time we'll see Apple showing off new products in 2018. If so, the company went out with a bang. The new iPad Pro, MacBook Air, and Mac Mini were three incredibly important updates. Of course, the iPhone is the most important product Apple makes, but the company had needed to address its most 'affordable' computers for a long time, and those customers — mostly students, young professionals, and artists — are sure to be happy with these updates, even though they're all priced higher than their predecessors. (The new Mac Mini costs $300 more to start than before, which stings.) Still, Tuesday's show had everything you'd want from an Apple event: real innovation, a handful of surprises, some gorgeous new product videos, and a feeling that you need that new gadget.
The event wasn't perfect — 90 minutes could have been trimmed down, even if it wasn't as long as the two hours in September — but my excitement for Apple's new products continued long after it ended. I could not say the same for last month's event. Apple held a big event on Tuesday in Brooklyn, New York, to debut new iPads and Mac computers. Overall, the presentation was much better than the company's event in September, where it launched new iPhones and Apple Watches. The latest Apple products look fun and exciting, but Apple also deserves credit for making its event shorter than last time, choosing new presenters who were clearly excited to be on stage, and even getting the audience into it.
Last month, Apple held its big annual iPhone event — and it was pretty disappointing. It had none of the surprises Apple is known for, and the company even discontinued a handful of beloved products, something many people didn't see coming. But Apple knocked its big iPad and Mac showcase on Tuesday out of the park. The products are new and exciting At its second big event of the fall, in Brooklyn, New York, Apple debuted three redesigned products: a new MacBook Air, a new Mac Mini, and two new iPad Pro models.

The MacBook Air and Mac Mini were two updates that were a long time coming. The last meaningful Mac Mini update, for instance, was more than 1,400 days ago. So Apple delivered in this very basic respect by updating these beloved computers — but the new products actually look excellent.
The new MacBook Air has a Retina display, Touch ID, and USB-C for both power and data transfer — and no Touch Bar, thank goodness. The new Mac Mini can be configured with six cores and up to 64 GB of RAM, and you can daisy-chain numerous Mac Minis together for all your computing needs. With both devices, Apple addressed those customers looking for powerful mobile and desktop computers.
Read more: Here's everything Apple announced at its big iPad and Mac event And of course we have to talk about the new iPad Pro, which really does look like the biggest improvement to the iPad since the very first iPad Air. It's similar to the jump that the iPhone made last year when Apple introduced the iPhone X. The new iPad Pro is a complete redesign — it comes in 11- or 12.9-inch sizes, replaces the traditional home button with Touch ID, and features a nearly edge-to-edge Liquid Retina display, the same you'd find on the new iPhone XR. Apple also built all-new accessories to go with the new iPad Pro, including a redesigned Smart Keyboard and Apple Pencil.
Both now 'click' onto the tablet using special magnets and connectors, and they get all their power directly from the tablet. It's the kind of incredible innovation we've come to expect from Apple.
Presentation matters What's nice about these new products is that the people on stage to present them seemed genuinely excited to talk about them. All the presenters were excellent, but Apple CEO Tim Cook and Tom Boger, the head of Mac product marketing, were particular standouts; both seemed energetic and excited to share Apple's news. It was also nice to see a healthy representation of men and women on stage this time around. Whereas Apple has been criticized in the past (and rightly so) for having too many white male presenters, the company seems to have listened to those complaints. Angela Ahrendts, Laura Legros, Shaan Pruden, and even Jamie Myrold from Adobe helped balance out the show and kept it from feeling as if Apple events are by men, for men. And yes, representation actually does matter when you're broadcasting your company event to millions of people around the world. Finally, the audience seemed really into the show.
It's a small detail, but hearing the whoops and hollers, even when Cook walked on stage, made the event feel more, well, eventful. (Apparently, the people in the front rows were mostly if not all Apple employees, but if that's what it takes to make the show more exciting, the company should keep planting more of those audience members in the future.) A fitting end to a year of Apple shows Tuesday's event was most likely the last time we'll see Apple showing off new products in 2018. If so, the company went out with a bang.
The new iPad Pro, MacBook Air, and Mac Mini were three incredibly important updates. Of course, the iPhone is the most important product Apple makes, but the company had needed to address its most 'affordable' computers for a long time, and those customers — mostly students, young professionals, and artists — are sure to be happy with these updates, even though they're all priced higher than their predecessors. (The new Mac Mini costs $300 more to start than before, which stings.) Still, Tuesday's show had everything you'd want from an Apple event: real innovation, a handful of surprises, some gorgeous new product videos, and a feeling that you need that new gadget. The event wasn't perfect — 90 minutes could have been trimmed down, even if it wasn't as long as the two hours in September — but my excitement for Apple's new products continued long after it ended.
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I could not say the same for last month's event.
Apple hosted one of its trademark product keynote events this morning in Brooklyn, N.Y., introducing a new iPad Pro, MacBook Air and Mac mini. Here is the most important news from the show, in roughly chronological order: The Preamble: The theme for today’s event is essentially Apple’s “most creative products” — and its products for creative professionals.
Apple is holding the event in an opera house, its logo is being drawn in a bunch of different art styles, and today’s introductory videos feel more art-house than Hollywood blockbuster. CEO Tim Cook didn’t do much of a windup — we’re jumping right into the Mac update.
The MacBook Air: Apple’s Mac business now has 100 million active devices. First up for an update: The MacBook Air, which “truly embraced the notion that less could indeed be more,” per Cook, who says it’s the “most beloved notebook computer ever.” This is a big update, arguably overdue, for one of Apple’s most popular products.
The new MacBook Air has a high-resolution Retina display — addressing its biggest shortcoming — plus two USB-C ports and a headphone jack. The new display has 50 percent narrower borders and 48 percent “more color.” The new Air now supports Touch ID to unlock your Mac or use Apple Pay, a feature Apple previously introduced in the MacBook Pro. It can drive a 5K external display. Apple is pledging 12 hours of battery life in “wireless web browsing.” The MacBook Air is smaller — 17 percent less volume — and 10 percent thinner, and a bit less than 10 percent lighter, weighing in at 2.75 pounds.
It’s made from 100 percent recycled aluminum. Stephanie Keith / Getty Images The new MacBook Air starts at $1199, the lowest price for a Retina Mac, but 20 percent more expensive than the old MacBook Air, which recently started at $999.
Preorders start today, with availability next week. The Mac mini: Apple is also making another long-awaited Mac update, a new Mac mini.
“This new Mac mini is an absolute BEAST on the inside,” Apple promises. This smallish device has had a weird history — Apple goes years between updates — but has a strong niche following, using it as a media center, to power conference room TVs and even in server farms. It will now support quad- and six-core processors, offering 5X faster performance, and up to 64GB of memory — a lot for a small device.
The good news for Mac mini fans: Unlike Apple’s laptops, which have been losing their ports, this Mac still has a bunch of them, including four USB-C ports, two USB-A ports, HDMI, Ethernet, etc. Its aluminum enclosure is now also 100 percent recycled. It starts at $799, with preorders starting today and shipments on Nov. The iPad Pro: “Imagine a piece of glass that transforms instantly into anything you want it to be.” That’s how Tim Cook kicks off the iPad section of today’s event, following a retail update from exec Angela Ahrendts.
The new iPad Pro is a big cosmetic and functional update: Its screen now goes far to the edge, including rounded corners and Face ID, using similar technology as the new iPhone XR. It comes in 11-inch and 12.9-inch sizes, with the larger device having 25 percent less volume than its predecessor. The new iPad Pros use new Apple chips, the A12X. “Single-core performance” — many simple tasks — are up to 35 percent faster than the last iPad Pro, and more sophisticated multi-core tasks are up to 90 percent faster. Graphics performance is up to 2X faster.
Big Events For Communism
As rumored, the new iPad Pro is moving over to USB-C — away from Apple’s Lightning port — as its main connection point. This can power a 5K display or let you charge your iPhone from your iPad. The second-generation Apple Pencil stylus attaches magnetically and charges wirelessly. The new keyboard case does not include a trackpad. Stephanie Keith / Getty Images The 11-inch iPad Pro starts at $799; the 12.9-inch starts at $999. Both models start preorders today and ship on Nov.